Trendline Interactive Acquires Data Insight Group to Expand Advanced Analytics and Data Science Business
AUSTIN, Texas, February 25, 2021 / PRNewswire / – Interactive trend line, a digital messaging consulting and professional services company based in Austin, Texas, today announced the acquisition of Canadian data and analytics company Data Analysis Group (To dig). This further strengthens Trendline’s data science and analytics services to better help customers understand their data and harness its value more effectively. The acquisition was completed with financial backing from mid-sized private equity firm Growth Catalyst Partners (GCP), terms were not disclosed.
“Businesses are prioritizing the role of data and analytics in their marketing efforts more than ever,” said Morgan stewart, CEO of Trendline Interactive. “Data Insight Group has mastered the art of translating complex data sets into successful marketing strategies. By coming together, we strengthen our ability to provide strategic advice and hands-on analytical support to our clients.
Founded in 2000, DiG has established itself as a leader in data analytics by helping clients organize, analyze and understand their data, thereby laying the foundation for data-driven marketing. Bringing a combination of strategic advice and hands-on analytical work, they help clients create the in-house tools and expertise needed to drive meaningful business results.
Today, Trendline’s Analytics team provides strategic insights and recommendations focused on optimizing campaign performance and advice on developing custom dashboards. The DiG team will complement the analytical offering by providing clients with opportunities to better segment, target and optimize content using advanced analytical techniques.
“Trendline’s mission to inspire businesses to create meaningful relationships through digital communication is a mission we wholeheartedly align with,” said Emma Warrillow, CEO of DiG. “We are excited to combine our team of data scientists and analytical experts with theirs to work closely together to unlock more business value for our clients. Emma will join Trendline’s advisory group as the Practice Leader for Analysis.
The acquisition of DiG follows Trendline’s acquisition in 2019 of the messaging agency Inbox Marketer and the acquisition in 2018 of Inbox Pros, an industry leader in deliverability, privacy and compliance. emails. Interactive trend line was ranked # 1862 on the 2020 Inc. 5000, with three-year revenue growth of 228%.
For more information on Trendline Interactive and DiG, please contact [email protected].
About Trendline Interactive
Trendline Interactive is a digital agency and consulting firm that inspires brands to create meaningful engagement through cross-channel communications. With a team of nearly 200 marketing professionals comprised of strategists, creatives and technologists, Trendline deploys the best combination of consulting, agency and analytics services to meet customer needs and exceed expectations. Trendline serves Fortune 1000 companies and was recently ranked # 1. 1862 on the 2020 Inc. 5000. The company is headquartered in Austin, Texas, with offices in Atlanta, Chicago, Portland, OR and Guelph, ON, Canada. For more information, please visit the website – http://www.trendlineinteractive.com.
About the Data Insight Group
Data Insight Group (DiG) is a customer data analysis consulting firm that helps midsize and large businesses make sense of their data to drive customer strategy and support their business goals. For over twenty years, they have worked with clients in a variety of industries including Retail Banking, Wealth Management, Insurance, Technology, Telecommunications, Fundraising, Business Services, Professional Services , retail and loyalty. DiG is headquartered at Toronto, Ontario and serves customers through North America.
Growth catalyst partners
Growth Catalyst Partners (“GCP”) is a mid-market private equity firm focused on information, marketing and technology services companies. GCP’s strategy is to target growth segments of industries and identify market-leading companies with breakthrough potential. GCP partners with senior executives in these industries and provides capital and expertise to existing management teams at target companies. GCP was founded by a veteran private equity investor Jim tenbroek and leading investment banker Scott peters, who have led hundreds of successful transactions and investments in service companies for over 20 years. For more information visit www.growthcatalystpartners.com.
SOURCE Trendline Interactive