Agility is more important than ever, as app marketers are tasked with analyzing campaign data from an ever-increasing number of sources and immediately acting on it. Datascape helps solve this challenge by providing marketers with access to all their data from network APIs, attributions, consented AppTrackingTransparency (ATT) installs, and SKAdNetwork (SKAN) campaigns in one place – a unique approach among mobile measurement partners.
“The success of a mobile app in this dynamic industry depends on smart and fast decision-making,” said Simon “Bobby” Dussart, CEO of Adjust. “As an enterprise-ready solution, Datascape meets the needs of marketers to easily visualize and analyze what is working and not working across multiple campaigns. Having that big picture view of their business performance and level of information, all in one place, enables marketers to optimize their strategy and focus on growth.”
With Data landscapemarketers can customize dashboards and reports to visualize user growth and cohorts, summarize large datasets, and analyze SKAN data, including:
- Marketing performance indicators at a glanceas well as a deeper view of more granular data if needed.
- Compare and contrast filters to view results across appsregardless of iOS or Android operating system.
- SKAdNetwork Dashboard to find out which user-targeted campaigns acquired through Apple’s SKAN framework drive the most installs.
- Side-by-side network, attribution, SKAN and ATT data in different combinations, in one view.
- Monetization dashboard with full visibility into profit and revenue metrics through numerous partner integrations and data sources.
Datascape’s extended visualizations have been tested in the market and show promising results for Adjust customers.
“Datascape has dramatically increased our ability to quickly review and optimize our campaigns for maximum effectiveness,” said Arthur Jun, head of performance marketing at Duolingo. “And as we scale, our growing team can save custom visualizations to inform future decision-making, giving us the agility we need.”
“Datascape allows our team to have complete, centralized visibility into all of our campaigns and applications to analyze marketing results,” said David Ribeiro, Head of Growth at Voodoo. “This way, our team is able to spot trends, easily compare performance against previous periods, and act quickly and efficiently to implement changes in our strategy.”
To learn more about Datascape, visit: https://www.adjust.com/product/datascape.
Adjust is the mobile marketing analytics platform trusted by growth-focused marketers around the world, with solutions to measure and optimize campaigns and protect user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support.
In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a leading marketing platform offering developers a powerful and integrated set of solutions to develop their mobile applications. Learn more about Adjust at www.adjust.com.
Director, Global Communications