ATLANTA – Advanced analytics is officially coming to professional women’s golf.
In partnership with accounting firm KPMG, the LPGA Tour announced the deployment of a performance analysis and analysis platform at this week’s PGA Women’s KPMG Championship. The platform will “provide data insights and advanced performance analytics” for all LPGA events, including proximity averages, performance indexing and hits won.
“There is a disparity between what men value in terms of data and analytics and what women have,” said Paul Knopp, CEO of KPMG. “We thought it wasn’t fair. We wanted to see a fairer world when it comes to golf. “
With this injustice in mind, Knopp and the entire KPMG team decided it was time for a change. They started out as the title sponsor of the PGA Women’s Championship in 2015 – almost doubling the size of the purse at that time – and are now turning to data and analytics.
KPMG took the principles it used to deliver data analytics-based insights for Fortune 500 companies and applied them to this new platform. The result is that top female golfers finally get an advanced insight into their games.
“We aspired, as part of our own reflection on diversity and inclusion, to see professional women in golf elevated to similar platforms and levels of success to those men enjoy,” said Knopp. “We really wanted to do something for women in golf, while also thinking about women in general in the world. “
The LPGA plans to tout the new functionality across all of its media platforms, including broadcast integration and presence on its digital and social platforms.
This platform will not only allow viewers and media players to preview information typically seen only on the PGA Tour, but it will also transform the way LPGA players view their games.
“It’s hard to put into words what this program will mean to me and to all the players,” said Stacy Lewis, 13-time LPGA Tour winner. “The information, data and statistics will help me improve my performance and the way I approach every stroke, set and tournament.”