ALDO Group chooses Celect to optimize omnichannel processing with advanced analytics


BOSTON, June 12, 2018 / PRNewswire / – Celect, a market leader in predictive analytics and inventory optimization for retailers, today announced that ALDO Group, a global leader in the creation and operation of sought-after footwear and accessories brands, relies on advanced analyzes for all of its brands to optimize its customers’ order processing objectives.

With 3,000 points of sale in more than 100 countries around the world, the ALDO Group operates under two signature brands, Aldo and Call It Spring, and a multi-brand retail concept, GLOBO. With this partnership, Celect and the ALDO Group will work together to further optimize the online order fulfillment of all ALDO Group stores across its global network.

“The retail business is in a phase of transformation and we are excited to continue our growth with Celect through advanced analytics and optimization. The execution optimization initiatives put in place have proven to be extremely successful to date and have produced strong results for our business. continue this positive trend in the years to come ”, declared Jennifer maks, Senior Vice President of Omnichannel, ALDO Group.

Retailers may face problems setting up ‘best case’ fulfillment scenarios when using more traditional Order Management Systems (OMS), which cannot balance multiple business goals – and often contradictory. Several issues can arise from using these outdated systems, including an unnecessary increase in costs, a drop in key metrics, a marked decrease in a retailer’s margins, and most importantly, a negative impact on the overall customer experience with the brand.

In comparison, the ALDO Group is successfully processing their online orders from the most profitable location, all with the help of Celect Fulfillment Optimization. Celect accurately predicts customer demand in real time and then determines which stores have more inventory than demand needs. This allows the ALDO Group to intelligently avoid selling from locations that are more likely to sell, while targeting stores more likely to experience lower demand for a particular item.

Celect’s unique ability to make dynamic optimization tradeoffs between orders – as opposed to processing one order at a time – improves key performance metrics such as reduced split shipments, lower shipping costs, and improved delivery times.

“The ALDO Group sets the bar high for retailers of all types and pushes the boundaries of innovation when it comes to optimizing inventory and online order fulfillment,” said John andrews, CEO of Celect. “Everyone at Celect is thrilled to be partnering with the ALDO Group and helping them achieve their omnichannel business and operational goals while providing their customers with the best possible shopping experience. ”

As a leader in retail-focused artificial intelligence and optimization, Celect helps retailers optimize omnichannel inventory portfolios in stores, online and throughout their supply chain. With increasing pressures on the retail industry to perform well, Celect offers retailers a way to dramatically increase in-store revenue and inventory turnover across channels.

About the ALDO Group Inc.

Founded in 1972 by Aldo Bensadoun, whose vision was to create a different kind of business, based on ethics, compassion and understanding of the customer to offer them the best possible products and services every day. The ALDO Group is a world leader in the creation and operation of desirable footwear and accessories brands. With 3,000 points of sale in more than 100 countries around the world, the organization operates under two iconic brands, Aldo and Call It Spring, and a multi-brand retail concept, GLOBO. The ALDO Group is also a recognized industry wholesale distributor and third party sourcing supplier of fashion footwear, handbags and accessories. In addition to the head office at Montreal, the ALDO Group has international offices in Europe and Asia. Endowed with the values ​​of love, respect and integrity, the ALDO Group is as unique as its people. For more information visit

About Celect

Celect is a cloud-based predictive analytics SaaS platform that helps retailers optimize their overall inventory portfolios in stores and throughout the supply chain, resulting in a percentage increase in revenue at two digits. This revolutionary breakthrough in machine learning and optimization enables retailers to understand how an individual customer buying in-store or online chooses from an assortment of products, revealing true demand. The technology is based on a fundamental advance in the modeling of customer choice called by MIT Computer and artificial intelligence laboratory one of the 50 greatest innovations he has ever produced. Learn more:

Follow Celect on Twitter: @celect

Media contact:

Todd harris
[email protected]
(617) 872-0258


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