As part of continuing to strengthen its position in the world of golf, the LPGA Tour made the timely announcement of a partnership with KPMG LLP, the US audit, tax and advisory firm.
It comes the same week that the 2021 PGA Women’s KPMG Championship at the Atlanta Athletic Club takes place. The event is scheduled to end today.
The new development is seen as an initiative that “will further elevate women’s sport by introducing KPMG Performance Insights, a technology platform that will provide data insights and advanced performance analytics for the LPGA Tour”.
The solution was launched this week at the Atlanta Athletic Club and implemented across all LPGA Tour events, the Tour said.
The LPGA has “undertaken an intensive initiative over the past five years to restructure” its database of historical scores and statistics.
“The introduction of full-field shooting-level data and advanced analytics through KPMG Performance Insights, such as shots won, proximity averages, and performance indexing, is the next step towards the long-term progression of KPMG Performance Insights. data on the LPGA Tour and provides critical information for players to diagnose and improve their performance.
LPGA Sales Manager Kelly Hyne said, “Stats and scores are key to telling truly dynamic stories of our LPGA Tour players. This new partnership will provide us with the next level of advanced data to improve storytelling for our players and key stakeholders.
“We are proud to have a partner like KPMG who shows their commitment to our players and to women’s football as a whole.
KPMG US President and CEO Paul Knopp said, “We’re bringing this transformative business solution to the LPGA Tour, bringing our company’s industry-leading data and analytics capabilities to a game-changer. “