Institutions using advanced analytics and AI do nearly three times better than most colleges


PITTSBURGH, February 15, 2022 /PRNewswire/ — othotdeveloper of predictive and prescriptive analytics tools for higher education, today released the Higher Education Enrollment Trends Report 2021, with new findings on the impact of data science and advanced analytics on enrollment over the past year. The report, which draws on information from more than 30 colleges and universities across the United States, found that institutions using advanced analytics and data science were able to reverse national trends, even whether enrollment and other key indicators of student progress continue to decline.

After the unprecedented effects of the pandemic in 2020, 2021 was to be a return to normal. However, the rise of new variants of COVID-19 and other ongoing effects of the pandemic have forced many institutions to return to virtual teaching. This resulted in a smaller bounce than expected, as evidenced by the data.

To produce this analysis, a team of Othot researchers and data analysts tracked deposition and summer melt trends from partner institutions and compared final enrollment data for new first-time students to trends. of the National Student Clearinghouse (NSC). Key findings from the 2021 Enrollment Trends Report include:

  • Against the trend: Institutions using predictive and prescriptive analytics were able to successfully counter the decline in enrollment seen across the higher education sector in 2021.
  • First-year enrollment earnings: Overall, advanced analytics users fared significantly better, seeing an almost 7% increase in new first-time student enrollments, compared to a 2.5% nationwide drop recorded by the National Student Clearinghouse Research Center.
  • Deposits increase at all levels: Overall, institutions using the analytics also saw a double-digit increase (15%) in the number of student deposits per May 1, 2021 compared to May 1, 2020. Of the institutions surveyed for the report, private universities posted the largest increases in filing rates during the spring admissions cycle. Public universities have seen a decline in filing rates across May 1, 2021.
  • Summer melt on the rise: While deposits have increased dramatically, the number of admitted students who have made deposits and fail to enroll or enroll – called summer melt – has also increased. Both public and private institutions saw an increase in summer churn year over year, but the trend was more notable among private institutions which saw more student churn in 2021 than in 2020.

“Institutions experience uneven fluctuations in enrollment – ​​and many of them are negative due to regional population decline and demographic shifts. And the economic uncertainty caused by the pandemic may not provide the expected increase in student numbers due to the tight labor market. today’s enrollment challenges require a deeper understanding of the complex variables that influence student achievement, said Andy Hanna, co-founder of Othot. “As institutions grapple with trends that threaten to undo hard-won gains in student enrollment and success, this research highlights ways in which institutions can successfully leverage advanced analytics to coping with the difficult national climate.”

The report examines campus-specific data for institutions that use Othot’s prescriptive modeling and advanced analytics for student enrollment and success. Colleges and universities use this suite of predictive and prescriptive analytics and data visualization to understand which students are most likely to enroll and the most effective strategies to improve their likelihood of further enrolling. To view the full 2021 Enrollment Trends Pulse report, visit

About Othot, Inc.: Othot is the leader in advanced analytics and artificial intelligence solutions for higher education institutions across United States. Together, Othot and its partner schools focus on each institution’s specific enrollment, student success and advancement goals. Othot’s cloud-based solution provides real-time continuous intelligence and enables schools to engage every potential, current and former student with the right tactics at the right time.

About Liaison International: About Liaison International: Through a powerful combination of technology and services, Liaison helps more than 31,000 undergraduate, graduate and postgraduate programs on more than 1,000 campuses achieve their recruitment, admissions, enrollment and student success. Liaison’s solutions include its centralized application service (CAS), TargetX and Othot as well as its enrollment marketing services (EMP), SlideRoom and Time2Track.



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