iOS Performance Marketing Is Back: Singular’s SKAN Advanced Analytics Delivers Accurate D7 Revenue


Singular announces SKAN Advanced Analytics to restore the ability of mobile marketers to run high-performance, predictable, and secure user acquisition campaigns on iOS.

Press release

May 18, 2022

SAN FRANCISCO, May 18, 2022 ( –
Since Apple launched iOS 14.5 with SKAdNetwork for advertising results measurement, mobile user acquisition spend has decreased by 25% and marketers’ advertising ROI has decreased by 38%. SKAN increases privacy, but it presents multiple challenges, including:

  • Missing data due to confidentiality thresholds
  • Random allocation time
  • Limited Conversion Value Reports
  • Lack of cohort measures

Therefore, it is difficult, if not impossible, for app publishers to accurately calculate LTV and ROAS. It is difficult to estimate the value of their new users, which makes it difficult to optimize ad campaigns and confidently invest in marketing.

Singular solves these problems with SKAN Advanced Analytics. Using only confidential data provided by Apple through SKAdNetwork and aggregated, non-personal campaign data from advertising partners, Singular applies data science and machine learning to fill in the gaps.

Today we are announcing the latest update to SKAN Advanced Analytics, SKAN Cohorts, which restores visibility into critical KPIs that marketers are currently missing due to SKAdNetwork limitations. Real-world test results are nothing short of astounding, achieving 87% D7 revenue accuracy on average for beta customers.

“Our strategy has been to embrace the paradigm shift, turn this disruption into an opportunity to grow our business and build future-proof UA infrastructure,” said Kieran O’Leary, vice president of marketing. , Rovio. “Singular has undoubtedly been instrumental in helping us pioneer new ways of managing acquisition.”

“Collecting and analyzing SKAdNetwork data can quickly become tedious. Singular’s SKAdNetwork suite has allowed us to improve significantly,” says Marcus Dale, CTO of Qiwi Games. “We were able to optimize data collection and BI models to meet our needs and accurately predict future revenue.”

SKAN Advanced Analytics helps bring the marketing landscape back to the pre-iOS 14.5 days with improved reporting accuracy and visibility into cohort metrics that hasn’t been available for over a year. Marketers can now confidently right-size their iOS ad spend knowing that accurate metrics are guiding their investment decisions.

Singular’s SKAN Advanced Analytics key solutions include:

  • SKAN Modeled Metrics
    Using available data and historical trends, Singular models the events and conversion values ​​that Apple censors for privacy.
  • Intelligent management of SKAN conversions
    Singular provides 7 different conversion models to maximize the data marketers get from the 6 bits of conversion data returned by SKAN.
  • Instant SKAN Campaign Optimization
    Singular provides near real-time D7 LTV predictive calculations that enable instant campaign optimization for advertising partners.
  • SKAN cohorts
    Singular provides estimated cohorts that give marketers visibility into critical metrics like revenue and ROAS for campaigns.

Singular’s SKAN Advanced Analytics is based on the first-ever and still industry-leading iOS user acquisition attribution solution that includes SKAN Advanced Reporting, enriching conversion data with aggregate network cost and click data advertisers. Along with powerful out-of-the-box features and easy setup, Singular’s SKAN solution enables the superior analytics and insights winning mobile marketers need.

“We’re 100% committed to user privacy, and we’re also 100% committed to giving marketers the data and tools that help them drive massive growth,” said Singular CEO Gadi. Eliashiv. “We’ve always believed that these two goals don’t conflict, and now, with our advanced AI and data science, we’ve delivered a solution that proves it.”

“At Space Sheep Games, we depend on a consolidated view of in-app advertising revenue and IAP to understand ROAS,” said Rene Retz, CEO of space sheep games. “The partnership with Singular has been extremely valuable as they are at the forefront of changes in the market.”

More information on Singular’s SKAN solution here:

Contact: [email protected]

About the singular
Singular’s next-generation attribution and analytics empower marketers to grow faster by uncovering accurate, granular, and timely performance insights. World-class teams from brands like WB Games, Twitter, Lyft, Rovio, Airbnb, Activision, Homa Games, EA, LinkedIn and more use Singular to make smarter user acquisition decisions and analyze user acquisition. impact of every ad dollar with comprehensive marketing analytics, the best ad fraud prevention, and automatic loading directly into your BI tools.

Source: Singular


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