LG Ads Solutions enables advanced data-driven scheduling, activation, measurement and analytics for media buyers with Magnite

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Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel advertising platform, today announced a multi-year agreement with LG Ads Solutions, the connected TV and multi-screen advertising company. Magnite will have access to audience-level Automatic Content Recognition (ACR) data from LG Ads Solutions for planning, activation, measurement and advanced analytics on its industry-leading supply-side platform (SSP). sector. Through this agreement, audience-level ACR data for LG smart TVs in the US will be made available across Magnite’s entire US inventory and will be expanded to other countries starting in 2023.

Media buyers are increasingly looking for better information about campaign reach and frequency across all platforms, and ACR data is one of the primary types of data used to inform CTV advertising decisions. This development marks a natural next step on the road to scaling ACR technology and opens up more possibilities for advertisers.

The benefits for media buyers are immediate as companies have completed all data integrations. This multi-year agreement provides unique access to buy-side data, inventory and analytics.

“Magnite’s perspective as the largest independent CTV SSP makes it the ideal choice to fuel our streaming and multiscreen advertising business, which has already seen tremendous momentum over the past twelve months,” said Raghu Kodige, CEO of LG Ads Solutions. “As we continue to expand access to our audience data to support a healthy planning, activation and measurement ecosystem, Magnite helps us enable advertisers to better understand how and where their campaigns are performing. We are excited to work with their team to bring more transparency and visibility to the industry.

“ACR data provides key targeting and measurement capabilities to the buy side,” said Sean Buckley, chief revenue officer at Magnite. “By providing secure, large-scale access to this valuable piece of the puzzle, we enable buyers to better plan, execute and attribute their campaigns on both CTV and linear. Activation is also DSP-agnostic, so buyers have the ability to choose which demand-side platforms they want to use. »

“We are thrilled to see two great CTV companies come together to simplify media planning, buying and measurement,” said Sean Muzzy, CEO, North America, Kinesso. “The ability to apply granular, audience-level ACR data across managed services and addressable campaigns at scale makes CTV and multi-screen advertising much more effective and efficient.”

“Omnicom Media Group has worked with LG Ads and Magnite to enable greater transparency and more reliable targeting capabilities in the CTV market. We expect this partnership to allow us to combine the audience strength of Omni with the targeting LG’s ACR data and Magnite’s scale to improve Verified Audience delivery in our targeted CTV campaign, said Megan Pagliuca, Director of Activation for Omnicom Media Group.

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