Liaison International’s Intelligent Names uses data science and analytics to help colleges and universities identify and re-engage adult learners
WATERTOWN, Mass., July 21, 2022 /PRNewswire/ — Liaison International, developer of the technology that has helped millions of students apply to degree programs at more than 1,000 colleges and universities over the past 30 years, today announced the launch of a new analytics solution designed to help colleges and universities more effectively identify previously impossible-to-find adult learners. The new platform, called Intelligent Names, gives colleges and universities a powerful new way to discover those sought-after potential students by leveraging scientific polls and advanced analytics.
More than two years into the pandemic, colleges and universities continue to grapple with the effects of declining enrollment. These declines are due to both systemic changes such as elective test admissions, in addition to rapidly changing student demographics.
“The disruption of the pandemic and its impact on admissions and enrollment management has only accelerated the need for colleges to reach and serve increasingly diverse demographics, including adult learners, transfer and professional students who can often hide in plain sight,” said Erin O’Brien, director of enrollment and marketing at the University at Buffalo School of Management. O’Brien believes that harnessing the power of predictive modeling and data science can help identify adult learners who are highly motivated to continue their education, but who have often been disconnected from higher education for long periods of time. .
Intelligent Names helps colleges and universities identify and engage adults interested in returning to higher education, either to earn an undergraduate degree or pursue graduate, professional, and continuing education. Enrollment and admissions managers can now access interactive data visualization and use demographic data analytics to accurately target future mature students with a statistically high propensity to re-enroll based on key demographics, such as gender, ethnicity, income, level of education, family status, and geographic location.
Enrollment and admissions management teams at each institution type can customize searches to identify high-propensity mature students and drill down based on their target student audiences and enrollment criteria. Powered by “living analytics” – models that are continually updated as new data becomes available – the tool combines proprietary, publicly available data to match institutions with potential learners based on their likelihood to enroll in undergraduate, graduate or continuing education programs.
“As our clients create new pathways to graduation, higher education, and career advancement, we at Liaison must help these institutions connect and build relationships with adult learners in the regions and communities our customers serve,” said Andy Hannah, President. of Othot, the data-science division of Liaison International. “Traditional sources of replenishing enrollment streams continue to dwindle, and institutions must find new ways to reach and engage with a generation of students who are more diverse in terms of age, ethnicity and professional background than any other in history. Intelligent Names is a data science solution that fills this need.”
An initial cohort of colleges and universities, which includes a private research university Brandeis University and the University at Buffaloa SUNY system flagship — is currently testing the new solution.
The new offering is the latest addition to Liaison’s Total Enrollment product ecosystem, which allows institutions to integrate historically siled products, applications and workflow tools from other technology vendors alongside those developed by Link. Features and functionality across the entire Liaison product family provide campus managers with a unique set of planning, analytics, outreach, and communication tools and services needed to help institutions meet complex enrollment challenges and retention, and tailor support for incoming and enrolled students.